Case study: Joint success of Booqito.com and ESC Room

📊 Introduction: Market context and challenges in leisure activities

Based on a survey from November–December 2023 (896 respondents), it’s clear that the leisure booking market is undergoing a major transformation. As many as 73% of customers now prefer online bookings, with 83% of the young generation (18–35) considering it the standard.

Mobile devices play a key role — 75% of people book via phone. In addition, 27.3% of bookings happen at the last minute and 25% of customers don’t show up if payment isn’t made in advance. These numbers show the need for a modern, flexible and fully digital booking system.

Start of cooperation: ESC Room seeks a partner for growth

ESC Room, a provider of escape games in Pilsen, decided to respond to new trends and customer needs. The main goal was to increase the number of bookings, minimize no-shows and streamline administration.

After a detailed market analysis and evaluation of several options, ESC Room decided to partner with the technology platform Booqito.com.

“The decision to work with Booqito.com stemmed from their customer-first approach, ability to respond to the market and the professional attitude of the sales team.”

— Jaromír Ray, owner of ESC Room

1. Transition to a new booking system: Solving key problems

Original challenges:

• Bookings without required payment → up to 20% of customers did not arrive
• Manual processing of last-minute bookings → time-consuming, staff overload
• Incompatibility of the existing system with the demands of modern customers
• Complicated organization of part-time staff
• Difficulty serving foreign guests

Changes after integrating with Booqito.com:

• Full integration with the online system → time savings and fewer calls
• Introduction of binding bookings with prepayment → no-shows reduced to 0%
• Ability to respond flexibly to last-minute demand
• Higher conversions thanks to mobile-optimized booking flow
• Translating the entire purchase process brought in foreign clients
• Payment methods: from 2 to 11 options with no extra work
• Ability to sell your own gift cards fully automatically

Results:

• ESC Room revenue up by 21% in the first months
• Further 7% revenue growth after full system integration
• Increased customer satisfaction and positive reviews
• More time — paperwork is handled by the system, leaving time for creativity

2. Practical experience: ESC Room reference

Jaromír Ray, the founder of ESC Room, summarizes the cooperation as follows:

“The first months of cooperation showed that our decision was the right one. Product setup went smoothly, the Booqito.com team adapted to our specific pricing approach and provided valuable know-how. After the adjustments, sales started to climb and today Booqito.com has our full trust.”

💡 Inspired by the ESC Room story? Try Booqito for free

Conclusion: Mutual growth and synergistic effect

Benefits for ESC Room:

• ✅ Increased bookings and revenue
• ✅ Elimination of no-shows
• ✅ Simplified administration
• ✅ Increased customer satisfaction
• ✅ Stronger brand and loyal community

Summary: Inspiration for the entire market

The case study of the cooperation between Booqito.com and ESC Room shows that the right partnership and digitization of business processes are the keys to success in the dynamic leisure market. A modern booking system, effective marketing and a shared vision enabled both parties to achieve significant results and lay the foundation for further growth.